As a business owner, you realize that social media interaction is important to the longevity of your business, but maybe you haven’t quite grasped the concept of user engagement. It is crucial to use technology and incorporate a variety of elements into your digital marketing strategy that go beyond social media. Successful (and relevant) businesses need an interactive, mobile responsive website, and most importantly, a blog.
Why a Blog?
Blogs serve a number of purposes:
- It helps position you as an authority in your field, creating a demand for your expertise.
- It increases your SEO and search engine results on Google, Bing, etc
- It drives traffic to your site
- It helps build your brand
- It helps foster customer engagement
Why are these elements important?
The more content you contribute to your blog, the more your content is seen. This helps build your brand and drives customers to your site to see what else you have to offer. User engagement keeps customers focused on your expertise which translates into sales and referrals.
Using your social media to drive traffic to your blog or website is key. The use of visuals and videos to enhance your messages also keeps customers engaged, as well as fresh content. If you don’t write, hire a writer to enhance your messages through specific keywords in your content. A blog opens up an entire world of possibilities where you can link to other trusted experts, establishing a professional network of resources. The more valued information you disburse, the more your brand will grow.
The trick to effective business management is to become an expert through the use of your engagement vehicles. Interesting, relevant content goes a long way. Customers enjoy being able to get first-hand information and responses from a business rather than going through red tape. The more effective you are at communicating with your clients, the larger your reach and impact.